🌎 Resumen en español · traducción automática
UK Invests, un programa de educación financiera para estudiantes lanzado en 2022, se convirtió en el socio oficial del parche de jersey del fútbol americano de Kentucky a partir del partido contra Youngstown State el 5 de septiembre. El programa, que ha permitido que más de 18,000 estudiantes abran cuentas de inversión y ganen casi 3 millones de dólares en recompensas financiadas por la universidad, ofrece incentivos a los estudiantes por completar módulos educativos, asistir a ferias de carreras y participar en juegos de UK Athletics. La asociación busca proporcionar a los estudiantes herramientas financieras desde el primer día mientras promueve hábitos saludables alineados con la misión de la universidad.
Traducción y resumen generados por IA a partir del artículo en inglés. Puede contener errores; consulte el texto original.
LEXINGTON, Ky. — University of Kentucky Athletics announced on September 4 that it has partnered with UK Invests, a student financial wellness program, to make the initiative the Official Jersey Patch Partner of Kentucky Football beginning with the team’s game against Youngstown State on September 5.
The partnership announcement comes as Head Coach Will Stein begins his first season leading the Wildcats. Stein, a Kentucky native whose father played football for UK, previously served as offensive coordinator at Oregon.
UK Invests, launched in 2022, is a first-of-its-kind program that combines financial education with hands-on investment opportunities. According to the source material, more than 18,000 students have opened investment accounts through the program since its inception, earning nearly $3 million in university-funded rewards. Student investments are projected to exceed $9 million by the end of September.
The program operates through partnerships with Fidelity Investments and financial education provider iGrad. Students can earn monetary rewards for completing financial education modules, attending career fairs, exercising at university facilities, and participating in other healthy behaviors. Starting this season, students will also earn rewards for attending select UK Athletics games.
“A jersey patch is one of the most visible brand opportunities in college athletics, so fit matters,” said J Batt, UK Athletics Director and Champions Blue CEO. “This is a program that has invested real dollars in UK students while encouraging healthy habits that prepare them for lives of meaning and purpose.”
UK President Eli Capilouto emphasized the program’s alignment with the university’s mission. “Our students are the future,” Capilouto said. “UK Invests is an innovative way that we give students the tools they need, from Day 1, to prepare for their careers, a sustainable and strong financial future, and for lives of meaning and purpose.”
The partnership will be promoted through multimedia activations including Kroger Field signage, videoboards, radio and television inventory, and in-game features highlighting student participants. JMI Sports, UK Athletics’ exclusive multimedia rights partner, will manage the promotional strategy.
Sources
This article was generated by AI (claude-haiku-4-5-20251001) based on source material from UK Athletics, enriched with 2 web searches. The original source is available at https://ukathletics.com/news/2026/09/04/uk-athletics-announces-football-jersey-patch-partnership-with-uk-invests-to-champion-students-financial-well-being/.
