🌎 Resumen en español · traducción automática
Kentucky Athletics promocionó a Lakia Bailey a Directora Creativa Senior, liderando el equipo de Servicios Creativos tras cinco años en el departamento, mientras que Austin Christensen se unió como Director de Comunicación Estratégica desde abril. Bailey, quien dirigió la campaña #CrownHer para el baloncesto femenino que generó más de tres millones de impresiones en redes sociales, ahora supervisará la estrategia creativa general incluyendo fútbol americano. Christensen, procedente de la Universidad de Idaho donde lideró el rebrand Fightin' Taters que generó más de 7 millones de dólares en valor de medios ganados, dirigirá la comunicación del baloncesto masculino y las redes sociales del departamento.
Traducción y resumen generados por IA a partir del artículo en inglés. Puede contener errores; consulte el texto original.
LEXINGTON, Ky. — Kentucky Athletics has announced the promotion of Lakia Bailey to Senior Creative Director and the addition of Austin Christensen as Director of Strategic Communication, strengthening the department’s Brand and Content team under new leadership.
Bailey, who has served on the UK Athletics creative services staff for five years, will lead the award-winning Creative Services team, the artistic and graphic-design arm of UK Athletics. Kim Troxall will take on a role leading the in-sport creative team under Bailey’s direction.
Since joining the Wildcats in 2021, Bailey has become one of the department’s most accomplished creative leaders. As assistant creative director from 2021-23, Bailey led creative efforts for women’s basketball, volleyball and softball. Her work on the nationally recognized women’s basketball #CrownHer campaign, which honored Kentucky legend and WNBA No. 1 overall draft pick Rhyne Howard, generated more than three million social impressions and helped produce a sellout crowd for Howard’s Senior Night. The campaign earned Bailey the 2022 Lytho Best Content Creator Award.
Promoted to Creative Director in 2023, Bailey assumed oversight of Kentucky Football’s creative strategy and helped shape the athletics department visually. Before joining Kentucky, Bailey spent nine years at Pikeville in athletics communications and university marketing, and also worked as a corporate sales account executive and graphic designer with the Lexington Legends.
Christensen, who started in April, will lead communications strategy for Men’s Basketball and oversee the department’s social media, among other responsibilities. He comes to UK from the University of Idaho, where he served as Director of Athletic Communications for Vandal football. While there, Christensen spearheaded the nationally recognized Fightin’ Taters rebrand, generating more than $7 million in earned media value and reaching an audience of more than 200 million people.
Prior to Idaho, Christensen held athletic communications positions at Clemson and Weber State. A United States Air Force veteran and Chinese linguist, Christensen graduated summa cum laude from Grand Canyon University and is fluent in English, Portuguese, Spanish, and Chinese.
The announcements come as J Batt begins his tenure as CEO of Champions Blue LLC and UK Athletics Director on July 28. Batt succeeds Mitch Barnhart, who retired at the end of June after leading UK Athletics for nearly a quarter century.
Sources
This article was generated by AI (claude-haiku-4-5-20251001) based on source material from UK Athletics, enriched with 2 web searches. The original source is available at https://ukathletics.com/news/2026/07/28/uk-announces-lakia-bailey-as-sr-creative-director-adds-austin-christensen-as-director-of-strategic-communication/.
